Responsibilities:
- Administer the company marketing and sales function to identify and develop new opportunities within existing and new customers for software products and Nova services
- Monitor, evaluate and report competitive market conditions. Provide insight for openings to market and sell our products and services
- Research, develop and execute strategies to identify market opportunities. Assist in taking existing products into new markets, new products into existing markets and or new products into new markets
- Manage and execute the brand image of the company
- Manage and execute the preparation, issuance, and delivery of marketing materials including: websites, sales collateral, graphics, exhibit properties, advertising, and promotional programs
- Manage, and operate within approved marketing budgets supporting overall business plan
- Administer and execute the company customer satisfaction survey, analyze and recommend actions based on status of individual customers or groups of customers
- Organize and support sales and marketing reporting
- Perform other duties and projects as assigned